We are pleased to
announce that Market Pulse International Ltd has
now concluded an agreement with Ignite Research
Ltd and its Managing Director Mark Lloyd
which will see Market Pulse acquire Ignite Research Ltd. Mark
joins the Market Pulse management team, where he will continue as
Managing Director of the Ignite Research business unit reporting
directly to Group Managing Director Chris Jones.
Of the deal, Chris
says: "This agreement represents a significant step forward in our
growth plans and in particular our further expansion in the
research space with our current clients and of course new clients.
This will also allow us to continue to support the strong growth of
the CATI centre of our subsidiary Infield International
Ltd where Ignite has been a significant client for some
time."
Market Pulse
intends to utilise the Ignite Research brand to develop a range of
services to complement the current research offers of both Market
Pulse and Ignite. "Current Ignite and Market Pulse clients will
notice no real difference in the short term as we complete the
integration of the brands and services," says Chris. "Moving
forward, we will be focussing on adding to our service offer in the
customer insights space to offer our clients fully-integrated
program options."
Ignite
Research Ltd was formed by Mark in 2004 on the backbone of
his 25 years in the research industry. Mark brings with him an
impressive client list and a network of consultants he works with
to deliver his current research solutions, which will now be
complemented by our internal research staff and resources. Mark
says: "I am passionate about helping clients and their brands
identify and realise their opportunities for growth based on a
thorough understanding of the customer. This relationship with
Market Pulse represents an exciting development in our ability to
extend a full service research offering to our current clients and
other New Zealand and international businesses. Our capability now
in the customer insights space will enhance our clients' ability to
make really informed, action-oriented decisions around marketing
and business strategy."
Ignite Research Ltd
does not offer "off-the-shelf research". It brings a wealth of
experience in custom-designed qualitative and quantitative research
solutions to stimulate decision making in consumer and business
markets. Examples of types of research include: concept testing and
new product development, communications evaluation, brand
positioning and monitoring, customer satisfaction and relationship
management, market segmentation, competitor analysis, and price
sensitivity.
Market Pulse International is a privately-owned customer
experience management company with a strong footprint in the
Australasia and South East Asia regions, and with global reach
capabilities. Operating since 1989, Market Pulse has a wealth of
expertise in implementing customised front-line performance
management programs for multi-national retailers and service
companies.
We will be in touch in the coming weeks where appropriate to make
appointments and present our development plans and revised service
offer. In the meantime, please feel free to contact Mark Lloyd or
Chris Jones if you have any queries or require a proposal for your
research needs in 2012.
Contacts;
Chris Jones
+64 21 795 194
cjones@marketpulseinternational.com
Mark Lloyd
+64 21 512 144
mark@igniteresearch.co.nz
