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Market Pulse International aquire Ignite Reseach Ltd

We are pleased to announce that Market Pulse International Ltd has now concluded an agreement with Ignite Research Ltd and its Managing Director Mark Lloyd which will see Market Pulse acquire Ignite Research Ltd.  Mark joins the Market Pulse management team, where he will continue as Managing Director of the Ignite Research business unit reporting directly to Group Managing Director Chris Jones.

Of the deal, Chris says: "This agreement represents a significant step forward in our growth plans and in particular our further expansion in the research space with our current clients and of course new clients. This will also allow us to continue to support the strong growth of the CATI centre of our subsidiary Infield International Ltd where Ignite has been a significant client for some time."

Market Pulse intends to utilise the Ignite Research brand to develop a range of services to complement the current research offers of both Market Pulse and Ignite. "Current Ignite and Market Pulse clients will notice no real difference in the short term as we complete the integration of the brands and services," says Chris. "Moving forward, we will be focussing on adding to our service offer in the customer insights space to offer our clients fully-integrated program options."

Ignite Research Ltd was formed by Mark in 2004 on the backbone of his 25 years in the research industry. Mark brings with him an impressive client list and a network of consultants he works with to deliver his current research solutions, which will now be complemented by our internal research staff and resources. Mark says: "I am passionate about helping clients and their brands identify and realise their opportunities for growth based on a thorough understanding of the customer. This relationship with Market Pulse represents an exciting development in our ability to extend a full service research offering to our current clients and other New Zealand and international businesses. Our capability now in the customer insights space will enhance our clients' ability to make really informed, action-oriented decisions around marketing and business strategy."

Ignite Research Ltd does not offer "off-the-shelf research". It brings a wealth of experience in custom-designed qualitative and quantitative research solutions to stimulate decision making in consumer and business markets. Examples of types of research include: concept testing and new product development, communications evaluation, brand positioning and monitoring, customer satisfaction and relationship management, market segmentation, competitor analysis, and price sensitivity.


Market Pulse International is a privately-owned customer experience management company with a strong footprint in the Australasia and South East Asia regions, and with global reach capabilities. Operating since 1989, Market Pulse has a wealth of expertise in implementing customised front-line performance management programs for multi-national retailers and service companies.
 
We will be in touch in the coming weeks where appropriate to make appointments and present our development plans and revised service offer. In the meantime, please feel free to contact Mark Lloyd or Chris Jones if you have any queries or require a proposal for your research needs in 2012.


Contacts;

Chris Jones   
+64 21 795 194  
cjones@marketpulseinternational.com

Mark Lloyd  
+64 21 512 144     
mark@igniteresearch.co.nz